Global Linguistics: An Introduction (Approaches To Applied Semiotics [AAS], 7)

Features of Global Linguistics: An Introduction (Approaches to Applied Semiotics [AAS], 7)

Why do people from different cultural backgrounds often misunderstand each other even when they use a common language to interact? Why do arguments that we find reasonable not seem so to members of other cultural groups? Global Linguistics: An Introduction addresses these and other basic questions about language and discourse in intercultural communication_ providing a solid and accessible introduction to global linguistics: an interdisciplinary field combining insights from contact linguistics_ pragmatics_ conceptual metaphor theory and argumentation theory,